The Challenge
Alex had spent 15 years climbing the corporate ladder, reaching a senior director role at a multinational. From the outside it looked like success — but inside, he had been quietly building a business idea for years without ever acting on it. Fear of financial risk, loss of status, and uncertainty about his ability to succeed outside the safety of a large organisation kept him frozen despite a growing sense that the corporate path was no longer right for him.
The Coaching Journey
Alex's coach helped him separate the genuine risks from the imagined ones, and build a concrete transition plan that reduced financial exposure while testing his business concept in parallel with his corporate role. They worked through the identity shift involved in moving from employee to founder — unpacking the fears, the excitement, and the values that were driving his desire to make the leap.
The Outcome
Alex resigned from his corporate role 14 months after starting coaching, with his first paying clients already secured and a clear 12-month runway in place. His consultancy now serves mid-market companies navigating operational complexity — work that draws directly on his corporate expertise. He describes his first year of entrepreneurship as the hardest and most rewarding of his professional life.